Your Audience
32 million people attend music festivals each year. Just for comparison, that is the population of the state of Texas. Half of these attendees are millennials. According to Music Watch Inc., average festival attendees are between the ages of 18 to 49. Music festival attendees are today’s influencers. They are pervasive tweeters with as many as 3.5 million tweets during a festival weekend in 2015, compared to the 5.9 million tweets during the Oscars in the same year.
Millennial Attendees
Millennials are assigning greater importance on experiences and showing off pictures of themselves as opposed to their cars and homes. They are not impulse buyers and allow their experiences to influence their purchases. The fastest-growing group of festival attendees are ones who attend an average of 5 to 6 music festivals a year. This group is called “Festies.” Festies represent roughly 20% of all festival goers and 50% of overall spending. Festies are also predominantly affluent (netting more than $75,000 annually) and 40% more likely to post their memorable experiences on social media. Music is the number one passion of millennials. Studies have shown that they perceive brands as more authentic and trustworthy when they sponsor a music festival, and are more likely to purchase and recommend their products. Sponsorships of musical events is now outpacing any other industry. Jeep and LG are excellent examples of brands who have active sponsorships for music festivals. Their activity-based tents provide opportunities for festival goers to interact with their products while providing their contact information and demographics for the sponsor. By being a sponsor, companies can be assured that tens of thousands of potential customers had positive experiences with their brand and can market to those individuals.
Join the Movement
Some of the most successful sponsor/brand activities at festival tents and kiosks appeal to fans’ basic needs, a modern version of Maslow’s pyramid. Providing WiFi and cell phone charging stations, water and resting areas are among these needs. Sponsors can use these to build a memorable brand interaction. Providing these needs through sponsorship dollars allows Fanity’s all-volunteer team to drive the festival goer to the creative fan art areas where festival goers will participate in creating and donating to the community charity for each festival. This allows Fanity to reinforce sponsors visibility, awareness, and brand loyalty, all while showcasing their community and social responsibility.
You can become a sponsor of Fanity through financial or in-kind contributions. Fanity will work with each sponsor to develop a plan to best reach their goals of increased awareness and loyalty with benefits that are carefully mapped out at each sponsorship level/festival. Benefits include: your logo featured at the Fanity tent on our four social media TV displays, as well as on Fanity’s website and promotional materials (electrolyte freezer pops, keychains, wrap bracelets, flow toys, stickers, tattoos, bandanas). Your sponsorship dollars also help provide artistic materials and cover festival fees, data charges, and transportation of equipment expenses.
Join Fanity and the music festival movement leading music fans to get involved and give back to the community while having an enjoyable and conscious building experience.
